THREE GREAT REASONS TO DONATE ITEMS TO GOODWILL® AND SHOP DURING THE BON-TON GOODWILL SALE MARCH 9 – 26

FOR IMMEDIATE RELEASE March 1, 2016

Three Great Reasons to Donate Items to Goodwill® and Shop during the Bon-Ton Goodwill Sale March 9 – 26

Enter for a Chance to Win a $15,000 Spring Style and Wardrobe Makeover

Lincoln, NE —The Bon-Ton Stores, Inc. (NASDAQ: BONT), which operates Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers stores invites you to donate items and shop during the Bon-Ton Goodwill Sale beginning Wednesday, March 9 to Saturday, March 26. Customers are encouraged to clean out their closets and bring clothing, shoes, accessories and other household textile donations to any of the 267 Bon-Ton store locations throughout the country to be donated to Goodwill® Industries Serving Southeast Nebraska, Inc. Goodwill will then sell those items in its stores to help fund job placement and training programs for people who face challenges in finding employment in your community.

“Our customers look forward to the Bon-Ton Goodwill Sale because it is an opportunity to receive great deals on the season’s newest trends while also helping their local communities,” said Kathryn Bufano, president and CEO of The Bon-Ton Stores. “Our longstanding collaboration of more than 20 years with Goodwill is a hallmark of Bon-Ton’s commitment to helping people in every community we serve.”

Participating in the Goodwill Sale has never been so rewarding. Here are three great reasons to donate items and shop during the Bon-Ton Goodwill Sale:

#1 You will directly impact your community by donating to Goodwill. Donate gently used items for Goodwill at your local Bon-Ton Bergner’s, Boston Store, Carson’s Elder-Beerman, Herberger’s or Younkers department stores from Wednesday, March 9 to Saturday, March 26. In 2015, Bon-Ton customer and associate donations generated the equivalent of more than 575,000 hours of Goodwill job training services for people in our local communities. Goodwill especially needs clothing and accessories.

“The simple act of donating during the Bon-Ton Goodwill Sale has a positive and lasting impact on people in our communities who are looking for work,” said Molly Deaver, Communications Specialist of Goodwill Industries Serving Southeast Nebraska, Inc. “We are thankful for the generosity of Goodwill donors and Bon-Ton shoppers for helping Goodwill provide the services people need to build their careers and care for their families.”

Goodwill services include computer classes, financial education, skills development, mentoring and many others. Last year, more than 318,000 people earned jobs as a result of Goodwill programs nationally. In 2015, Bon-Ton and its customers contributed 4 million pounds to Goodwill locations throughout 26 states.

#2 It’s easy to donate and save on Spring fashions, beauty and home. Donors receive coupons for up to 25 percent off for every item donated. Customers can also receive three coupons for a five dollar donation to Goodwill. Goodwill Sale coupons are valid on nearly everything in the store and can be used to purchase stylish New & Now spring merchandise, designer brands like Vince Camuto, Lauren Ralph Lauren, Calvin Klein, MICHAEL Michael Kors, Coach and many more.

#3 You have a chance to win a $100 Daily Prize and a $15,000 Spring Style and Wardrobe Makeover. We believe doing good deserves to be rewarded. Consumers who visit the Million Acts of Goodwill website can enter for a chance to win a $15,000 Spring Style and Wardrobe Makeover. To enter, visit www.millionactsofgoodwill.com and register to play the Spin to Win game. You could instantly win a $100 gift card—plus, each day you play, you will earn a chance to win a $15,000 Spring Style and Wardrobe Makeover. The winner will receive a consultation with a celebrity stylist from Visual Therapy, a closet review and edit and a shopping spree with the stylist at their local Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers department store.

To learn more about the Bon-Ton Goodwill Sale, visit www.goodwill.org/bonton, www.lincolngoodwill.org or www.bonton.com/goodwill.

About Goodwill Industries Serving Southeast Nebraska, Inc. Goodwill Industries Serving Southeast Nebraska Inc.’s mission is willing workers employed and community resources maximized. Its programs support individuals with barriers to employment by providing services which equip them with the tools needed in order to obtain employment, thus adding to lower unemployment rates and less reliance on government assistance within the Lincoln community. Additionally, Goodwill contributes to an ecological balance through massive recycling efforts of unsalable textiles and other products. The community can support Goodwill all year long by donating their gently-used items, shopping at Goodwill Stores and making tax-deductible financial donations. The sale of donated goods remains the greatest source of funding for programs Goodwill provides. Learn more at www.lincolngoodwill.org.

About The Bon-Ton Stores, Inc. The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 267 stores, which includes 9 furniture galleries and four clearance centers, in 26 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers nameplates. The stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. The Bon-Ton Stores, Inc. is an active and positive participant in the communities it serves.

CONTACTS:
Christine Hojnacki
The Bon-Ton Stores, Inc., VP of Public Relations
414.347.5329
Christine.Hojnacki@bonton.com

Molly Deaver
Communications Specialist Goodwill Industries Serving Southeast Nebraska, Inc.
(402) 438-2022 ext. 118
molly@lincolngoodwill.org

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