SAVE ON FALL FASHION TRENDS AND CONTRIBUTE TO YOUR COMMUNITY DURING THE YOUNKERS SEMI-ANNUAL GOODWILL® SALE

EARN DISCOUNTS AT YOUNKERS STORES WHILE SUPPORTING GOODWILL INDUSTRIES SERVING SOUTHEAST NEBRASKA, INC. JOB TRAINING PROGRAMS

LINCOLN, NE — While high-end fashion houses are heading to New York for Fashion Week, be sure to follow the fashion leads and take advantage of the fall deals at your local Younkers store. While you’re there, check out the semi-annual Goodwill Sale, taking place September 12-29. When you donate your gently-used clothing at any of the 272 Bon-Ton locations, you’ll receive a coupon to purchase Younkers’ line-up of fabulous fall fashions. Your donated items will be sold at Goodwill Industries Serving Southeast Nebraska, Inc. stores, where the revenues fund job training and placement services to help people in the Lincoln community find and keep jobs.

Customers will receive a discount coupon for each item of clothing or textile they donate. The coupon can be used at any Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s, Younkers or Parisian store to purchase women’s, men’s and children’s apparel, shoes, handbags, luggage, fragrances and more at a discount ranging from 15-20 percent.

Those who donate during the Goodwill Sale can take pride in knowing their Goodwill donations provide numerous job opportunities for people with disabilities and disadvantages. Goodwill Industries provides a broad array of services that help people who face barriers to employment. One of these programs is their Job Connection computer lab, located in Work Force Development’s One Stop Career Center. The Job Connection computer lab is open to the public with Employment Specialists on hand to help individuals maximize their online job searches and prepare their resumes.

“Goodwill Industries Serving Southeast Nebraska, Inc. was founded on the belief that every person should have the opportunity to achieve independence through the power of work,” said Joanne Pickrel, CEO. “Our donors, including those who participate in the semi-annual Goodwill Sale, enable us to design programs to help thousands of job seekers, innovating as we see fit to help individuals and families in Lincoln.”

Customers who donate at any Younkers during the Goodwill Sale can also pledge their support for Goodwill’s mission of employment and training by registering their donation on www.millionactsofgoodwill.com and receive a coupon for a 25 percent discount to use at any Younkers. Web visitors will also be able to play the “Closet Clean Out Giveaway Instant Win Game,” for a chance to win a Bon-Ton gift card instantly and be entered into a sweepstakes for a chance to win a $1,000 shopping spree.

“Through the semi-annual Goodwill sale, our goal is to collect more than 6.5 million pounds of gently used clothing and textiles to donate to Goodwill to assist people who face challenges to finding employment in neighboring communities where Bon-Ton stores are present,” said Brendan L. Hoffman, president and chief executive officer of The Bon-Ton Stores, Inc. “This is our customers’ favorite sale because it gives them an opportunity to donate to help a great organization and get special deals on new fall merchandise.”

About Goodwill Industries Serving Southeast Nebraska, Inc.:

Goodwill Industries Serving Southeast Nebraska, Inc.’s mission is willing workers employed and community resources maximized. Through programs that train individuals with barriers to employment and help them find paying work, Goodwill serves the Lincoln community with results of lower unemployment and less reliance on government assitance. Additionally, Goodwill contributes to ecological balance through massive recycling efforts of unsaleable textiles and other products. The community can support Goodwill all year long by donating their gently-used items, shopping at Goodwill Stores and making tax-deductble financial donations. Revenue for Goodwill comes from a variety of sources. The sale of donated goods remains the greatest source of funding for programs Goodwill provides. Learn more at www.lincolngoodwill.org.

About The Bon-Ton Stores, Inc.

The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 272 department stores, which include 11 furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers nameplates and, in the Detroit, Michigan area, under the Parisian nameplate. The stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. The Bon-Ton Stores, Inc. is an active and positive participant in the communities it serves. The Goodwill Sale event is a long-standing charitable partnership the Company developed to support and build strong communities. For further information, please visit the investor relations section of the Company’s web site at http://investors.bonton.com. Facebook.com/bonton Twitter: @thebonton

CONTACT:
Amanda Herndon, Goodwill Industries Serving Southeast Nebraska, Inc.
Phone: (402) 742-8449
amanda@lincolngoodwill.org
Christine Hojnacki, Bon-Ton
Phone: (414) 347-5329 c 262-378-9354
christine.hojnacki@bonton.com

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