Be Your Own Monster, Shop Goodwill to Help Neighbors Earn Employment

Goodwill Industries Serving Southeast Nebraska, Inc. has teamed up with Sony Pictures Entertainment for the release of the animated film, “Hotel Transylvania 2,” to encourage people across the United States and Canada to do their Halloween shopping at one of Goodwill’s more than 3,000 stores throughout North America, including one of 7 stores in southeast Nebraska or online at®. Goodwill and Sony Pictures unite with the message “Be Your Own Monster,” urging consumers in southeast Nebraska to make Goodwill their Halloween Headquarters for creating unique, affordable costumes —- even costumes based on one of the movie’s characters, such as Dracula, Mavis or Frank. When costume seekers shop at Goodwill, they help people in southeast Nebraska get job training, earn jobs and access other community-based services. Sony Pictures Animation’s “Hotel Transylvania 2” is in theaters now.

“The Goodwill partnership with Sony Pictures Entertainment for the release of ‘Hotel Transylvania 2,’ is innovative, and an amazing opportunity to use the characters from the film to help consumers in southeast Nebraska know that Goodwill is the place to go to build unique and one-of-a-kind costumes,” said Amanda Hamilton, Communications Director for Goodwill. “When people shop at Goodwill, they are supporting Goodwill’s mission of putting people back to work. Last year, more than 2,400 people were served by Goodwill in southeast Nebraska.”

George Leon, executive vice president, Sony Pictures Consumer Marketing, added, “By partnering with Goodwill as a key Halloween destination for ‘Hotel Transylvania 2’, we’re going to see families and kids expressing their natural creativity as they bring their favorite characters to life for trick-or-treating. Not only will they be creating the kind of memories that money can’t buy, they’ll also be doing good in their own communities by funding Goodwill’s mission.”

About Hotel Transylvania 2

In Genndy Tartakovsky’s “Hotel Transylvania 2” from Sony Pictures Animation, Drac’s pack is back for an all-new monster comedy adventure! Everything seems to be changing for the better at Hotel Transylvania. Dracula’s rigid monster-only hotel policy has finally relaxed, opening up its doors to human guests. But behind closed coffins, Drac is worried that his adorable half-human, half-vampire grandson, Dennis, isn’t showing signs of being a vampire. So while Mavis is busy visiting her human in-laws with Johnny – and in for a major cultural shock of her own – “Vampa” Drac enlists his friends Frank, Murray, Wayne and Griffin to put Dennis through a “monster-in-training” boot camp. But little do they know that Drac’s grumpy and very old, old, old school dad Vlad is about to pay a family visit to the hotel. And when Vlad finds out that his great-grandson is not a pure blood – and humans are now welcome at Hotel Transylvania – things are going to get batty! The film is directed by Genndy Tartakovsky, written by Robert Smigel & Adam Sandler, and produced by Michelle Murdocca.



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