March 9, 2017


Bon-Ton Family of Department Stores Accepting Clothing Donation for Goodwill® March 15-April 1

Lincoln, NE — The Bon-Ton Stores, Inc., which operates Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers Lincoln stores invites the community to participate in its Goodwill Industries Serving Southeast Nebraska donation drive during the company’s semi-annual Goodwill Sale, which begins Wednesday, March 15 through Saturday, April 1. During the 18-day event, customers can drop off bags of donated goods during their visit to any Bon-Ton department store and receive coupons for up to 30 percent off on new fashions. It’s a great time to do some spring cleaning and put those items no longer needed to good use by donating them to Lincoln Goodwill.

The community is encouraged to get involved by donating items such as ladies, kids and men’s clothing, accessories, shoes, luggage and household textiles. Customers’ donations, collected during the Bon-Ton Goodwill Sale, will be sold in Goodwill’s 5stores and the revenues will create employment training, skills development, education and job placement for people in the Lincoln Community. In return for each and every item donated to Goodwill, Bon-Ton customers receive generous coupons for up to 30 percent on apparel and 15 percent on cosmetics and fragrances to use in-store and online. It’s the perfect time to save on the new spring fashion arrivals, designer brands, shoes, accessories, home décor, beauty brands and nearly everything in the store. The Goodwill Sale coupons can be used on regular and sale priced items making this event the best sale of the season.

“Donations are vital in helping Goodwill provide the job training and career related services such as résumé preparation and skills training that people need to find employment and build their careers,” said Molly Deaver, Communications Coordinator of Goodwill Industries Serving Southeast Nebraska. “Bon-Ton customers can take pride in knowing that their donations are fueling a social enterprise that is helping people earn jobs in their community.”

Local Goodwill organizations across the U.S. and The Bon-Ton family of department stores have partnered for the Bon-Ton Goodwill Sale for 23 years. Customers eagerly anticipate the event, which represents the largest and longest-standing cause partnership and department store donation drive for Goodwill in the United States.

“March is the perfect time to refresh your wardrobe and home. By making a donation to Goodwill you not only receive discounts on new spring arrivals at Bon-Ton, you’re doing good for your community,” said Kathryn Bufano, president and chief executive officer of The Bon-Ton Stores, Inc. “The Bon-Ton Goodwill Sale is one of our favorite events of the year because it demonstrates Bon-Ton’s commitment to our communities.”

In 2016, donations received during the Bon-Ton Goodwill Sale helped Goodwill collectively provide 592,000 hours of job placement and training in local communities. In addition, Lincoln Goodwill collected 12,684 of pounds of donations. Lincoln Goodwill used the revenue from the sale of those donations to provide services such as career counseling, computer training, financial education, mock interviews, resume preparation, and job search advice.

For customers who would like to contribute in a different way, they may make a $1 donation in-store or online to receive additional Goodwill Sale event coupons. For more information about the Bon-Ton Goodwill Sale and how to enter for a chance to win a $500 shopping spree, visit

About The Bon-Ton Stores, Inc.
The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 263 stores, which includes 9 furniture galleries and four clearance centers, in 25 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers nameplates. The stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. The Bon-Ton Stores, Inc. is an active and positive participant in the communities it serves. 
For further information, please visit or the company’s web site at Join the conversation and be inspired by following Bon-Ton on Facebook, Twitter, Instagram, Pinterest and the fashion, beauty and lifestyle blog, #LoveStyle.

About Goodwill Industries Serving Southeast Nebraska, Inc.
Goodwill Industries Serving Southeast Nebraska, Inc.’s mission is willing workers employed and community resources maximized. Its programs support individuals with barriers to employment by providing services which equip them with the tools needed in order to obtain employment, thus adding to lower unemployment rates and less reliance on government assistance within the Lincoln community. Additionally, Goodwill contributes to ecological balance through massive recycling efforts of unsalable textiles and other products.
The community can support Goodwill all year long by donating their gently-used items, shopping at Goodwill Stores and making tax-deductible financial donations. The sale of donated goods remains the greatest source of funding for programs Goodwill provides. Learn more at

Christine Hojnacki
The Bon-Ton Stores, Inc.
Phone: (414) 347-5329
Molly Deaver
Communications Coordinator
Goodwill Industries Serving Southeast Nebraska
402-438-2022 ext. 118




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