GOODWILL® NAMED DISABILITY NONPROFIT BRAND OF THE YEAR IN 2015 HARRIS POLL EQUITREND® STUDY

GOODWILL IS HIGHEST RANKED BRAND IN ITS CATEGORY BASED ON THE 2015 EQUITREND EQUITY SCORE

ROCKVILLE, MD — Goodwill was named the Disability Nonprofit Brand of the Year as part of the 2015 Harris Poll EquiTrend® Study, an annual brand equity study which was released this week. The study ranked consumer awareness and perception of charitable nonprofit brands based on three factors — familiarity, quality and purchase consideration — that result in a brand equity rating for each brand. The study, which was conducted for the 27th year, surveyed more than 38,000 Americans who assessed brands across 148 categories.

For more than 110 years, Goodwill has helped people navigate the challenges they face when seeking employment, including disabilities, lack of education or work experience, and other factors that make it difficult for them to gain employment and build careers. Goodwill staff members work with people to develop their employment skills, including résumé writing, job interview practice, job search help and other career services.

Roughly four out of five people with disabilities nationwide are outside of the labor force. People with disabilities can receive a number of services through Goodwill, including access to assistive technology, soft skills training, occupational therapy, transportation, and other accommodations that may be needed to perform their jobs. In addition, Goodwill trains people to work in a variety of high-growth industries outside of Goodwill such as computer programming, construction, financial services, health care and many others.

“At Goodwill, we know firsthand the benefits of having a diverse and inclusive workforce and believe that all people, including those with disabilities, need to be integrated into the workforce to make our economy stronger,” said Jim Gibbons, president and CEO of Goodwill Industries International.

Harris Poll EquiTrend is based on a sample of 38,670 U.S. consumers ages 15 and over surveyed online in English between January 8 and February 2, 2015. , Of the 1,410 total brands included in this year’s study, each respondent was asked to rate a total of 40 randomly selected brands. Each brand received approximately 1,000 ratings. Data were weighted to be representative of the entire U.S. population of consumers based on age by sex, education, race/ethnicity, region, and income; and data from respondents ages 18 and over were also weighted for their propensity to be online. Respondents to this survey were selected from among those who have agreed to participate in Harris Poll surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the survey, no estimates of theoretical sampling error can be calculated.

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About Goodwill Industries Serving Southeast Nebraska, Inc.

Goodwill Industries Serving Southeast Nebraska Inc.’s mission is willing workers employed and community resources maximized. Its programs support individuals with barriers to employment by providing services which equip them with the tools needed in order to obtain employment, thus adding to lower unemployment rates and less reliance on government assistance within the Lincoln community. Additionally, Goodwill contributes to an ecological balance through massive recycling efforts of unsalable textiles and other products.

The community can support Goodwill all year long by donating their gently-used items, shopping at Goodwill Stores and making tax-deductible financial donations. The sale of donated goods remains the greatest source of funding for programs Goodwill provides. Learn more at www.lincolngoodwill.org.

About Goodwill Industries International

Goodwill Industries International is a network of 165 community-based agencies in the United States and Canada with a presence in 14 other countries. Goodwill is one of America’s top 20 most inspiring companies (Forbes, 2014). Goodwill agencies are innovative and sustainable social enterprises that fund job placement programs and other community-based services by selling donated clothing and household items in more than 3,000 stores and online at shopgoodwill.com®. Local Goodwill agencies also build revenue and create jobs by contracting with businesses and government to provide a wide range of commercial services, including packaging and assembly, food services preparation, and document imaging and shredding. In 2013, more than 9.8 million people in the United States and Canada benefited from Goodwill’s career services. To learn more, visit goodwill.org.

About The Harris Poll®

Over the last five decades, Harris Polls have become media staples. With comprehensive experience and precise technique in public opinion polling, along with a proven track record of uncovering consumers’ motivations and behaviors, The Harris Poll has gained strong brand recognition around the world. The Harris Poll offers a diverse portfolio of proprietary client solutions to transform relevant insights into actionable foresight for a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer packaged goods. Contact us for more information.

THIRD ANNUAL NEIGHBORHOOD CHALLENGE DATES ANNOUNCED

GOODWILL® ANNOUNCES DATES FOR THIRD ANNUAL NEIGHBORHOOD CHALLENGE
Goodwill Industries Serving Southeast Nebraska, Inc. has announced intentions for the third annual Neighborhood Challenge. This year the event will take place between May 1st and September 19th, 2015.

The Neighborhood Challenge is a friendly competition to promote community involvement among the neighborhood associations and organizations of Lincoln. Last year the winning neighborhoods each expressed how they planned to strengthen their community with the prize money which included planting trees along Fletcher Boulevard in the Highlands and sponsoring the portable toilette at Herbert Park in the Meadowlane area. “It’s been really great working with Goodwill. They were very accommodating and made plans that worked best for our neighborhood. Everyone was so helpful, including their truck driver Mark. Goodwill is a great place to donate” said Myrna Coleman of the Highlands Neighborhood Association.

“We are very excited to kick off this event again and to work with neighborhoods in ways that connect neighborhood members to each other and to Goodwill.” said Amanda Hamilton, Communications Director for Goodwill. “The Neighborhood Challenge not only promotes and furthers our mission of serving those who struggle to find work, but also give the neighborhood communities a chance to strengthen their own neighborhoods.”

Donations to Goodwill fund employment programs for individuals who face barriers to employment as well as help fund other organizations’ employment programs, including Heartland Big Brothers Big Sisters, Lincoln Literacy, Community Justice Center, and YWCA Job Outfitters. For more information about Goodwill’s Neighborhood Challenge, visit www.lincolngoodwill.org.

RESULTS OF SECOND ANNUAL NEIGHBORHOOD CHALLENGE

GOODWILL® ANNOUNCES RESULTS OF THE SECOND ANNUAL NEIGHBORHOOD CHALLENGE
Goodwill Industries Serving Southeast Nebraska, Inc. kicked off the start of summer with the second annual Neighborhood Challenge, which began May 1 and ended September 20. The 5 month long event was a friendly competition between the neighborhoods of Lincoln, NE and promoted community involvement through donation drives and garage sales. This year, the Challenge was divided into two rounds. The top two neighborhoods in each round that collected the most items to be donated to Goodwill received cash prizes to invest back into the community project of their choice.

The First Round began May 1 and ended July 12, 2014. Six neighborhoods participated and collectively donated over 21,000 pounds of miscellaneous clothing, furniture, and household items to Goodwill. The first place winner was the Highlands Neighborhood Association with 8,132 pounds donated, and in second place was the Meadowlane Area Residents’ Association with 5,546 pounds donated.

The Second Round began July 13 and ended September 20, 2014. Three neighborhoods participated and collectively donated over 3,000 pounds of donations for Goodwill. Because of the minimum amount required to win, there were no first or second place winners in the Second Round.

Each association has expressed how they plan to strengthen their community with the prize money which includes planting trees along Fletcher Boulevard in the Highlands and sponsoring the portable toilette at Herbert Park in the Meadowlane area. “It’s been really great working with Goodwill. They were very accommodating and made plans that worked best for our neighborhood. Everyone was so helpful, including their truck driver Mark. Goodwill is a great place to donate” said Myrna Coleman of the Highlands Neighborhood Association.

The donations made to Goodwill help fund employment based programs operated by Goodwill and also help fund other organizations’ employment programs, including Heartland Big Brothers Big Sisters, Lincoln Literacy, Community Justice Center, The Arc of Lincoln, and YWCA Job Outfitters.

“Goodwill continually strives to strengthen the Lincoln community through our programming, support of other local non-profits, and our recycling efforts,” said Amanda Herndon, Communications Director for Goodwill. “This was a unique way for Goodwill to share its mission and promote community while supporting individual neighborhoods’ visions of their own stronger community.”

GOODWILL® FUNDS PEER AGENCIES’ 2015 EMPLOYMENT PROGRAMS

GOODWILL® FUNDS PEER AGENCIES’ 2015 EMPLOYMENT PROGRAMS
Goodwill Industries Serving Southeast Nebraska, Inc. will continue to provide funding for 2015 to agencies for existing employment services and readiness programs in the Lincoln community. A donation to Goodwill is tax deductable and will not only support Goodwill’s employment programs, but several other programs that complement Goodwill programs throughout the city.

“Goodwill recognizes that services provided by peer agencies prepare people served by Goodwill to better succeed in Goodwill’s employment programs” said Joanne Pickrel, CEO for Goodwill Industries Serving Southeast Nebraska, Inc. “Great community support from Goodwill donors and shoppers makes this possible,” Pickrel concluded.

Goodwill continuously strives to expand its services to meet the needs of those who face barriers to employment. “Duplicate programming can become an issue and make it more difficult for individuals to navigate through services available to them,” explains Sarah Murtagh Goodwill’s Director of Employment services. “By supporting agencies already providing services that align with Goodwill’s mission we do a better job for the people we mutually serve” said Murtagh. Beginning in 2012, Lincoln Literacy and Community Justice Center were offered funding by Goodwill. Since then, this support has been expanded to include Lincoln Literacy, Community Justice Center, YWCA Job Outfitters program, and Heartland Big Brothers Big Sisters.

For more information about services provided by Goodwill and these other agencies, visit www.lincolngoodwill.org/programs-and-services/.

RETAIL STORE OPENING FALL OF 2014 AT APPLES WAY

Retail Store Opening Fall of 2014 at Apples Way

Goodwill® Industries Serving Southeast Nebraska, Inc. Announces New Location

Goodwill Industries Serving Southeast Nebraska, Inc. announced today that the upcoming opening of a new retail and donation center this fall at 6300 Apples Way, next to Graham Time and across the street from Texas Roadhouse. Construction of the new location began in April and is scheduled to be finished at the end of the summer.

The new store at Apples Way will replace the current retail and donation center at the Edgewood Shopping Center, which has been at that location for over 20 years. As the smallest of all of Lincoln’s Goodwill locations, the agency has outgrown the space at Edgewood and was in need of a solution to meet the growing demands of customers and donors alike. “It is difficult to close a store that has been a part of southeast Lincoln for so long. The Edgewood store has very loyal customers and donors, and we think they will enjoy the improvements we are able to bring to Apples Way” said Joanne Pickrel, CEO of Goodwill Industries Serving Southeast Nebraska, Inc. The Apples Way store will be about triple the size of the Edgewood location and make it the largest Goodwill retail and donation center in Lincoln.

The construction of the Apples Way location has also created a need for Goodwill to increase its workforce, resulting in more jobs for the Lincoln area. Goodwill Industries Serving Southeast Nebraska, Inc. is currently looking for individuals to fill additional Team Member and Team Lead positions to fill the demand of a larger location. Individuals interesting in applying should visit http://lincolngoodwill.org/get-involved/work-at-goodwill/ to learn more.

WITH HELP FROM GOODWILL, GOOD PEOPLE GET TO WORK

With Help from Goodwill, Good People Get to Work

Support from Goodwill Industries Allows Lincoln Literacy Tutors to Teach Life Changing Skills to Immigrants, Refugees and Homegrown Americans

Goodwill Industries Serving Southeast Nebraska, Inc. has extended its partnership and continued its support of Lincoln Literacy, enabling the community’s leading charitable provider of language and literacy services to help even more people to gain the gateway skills to employment. Goodwill not only provides monthly financial support from the proceeds of its store sales, it also hosts one of Lincoln Literacy’s New Beginnings classes at the Goodwill headquarters at 2100 Judson St. Every Monday morning, adults whose language is English but whose reading and writing is not up to par come to Goodwill to learn new and vital skills from Lincoln Literacy instructors. That is just one of nearly 20 sites across the city where Lincoln Literacy holds free weekly classes for adult literacy students and English language learners. Among its offerings are family literacy classes, workforce readiness English, and citizenship preparation. Last year, Lincoln Literacy’s volunteer tutors served 1,082 people, ranging in age from three to 78. Enrollment in Lincoln Literacy’s classes jumped 12 percent in the first quarter of this year. Lincoln Literacy, an award-winning nonprofit organization, has been serving our community since 1972. Its students have a long track record of success. Last year74 percent of English language learners made benchmark progress on year-end exams, as did 66 percent of adult literacy learners. The No. 1 reason for leaving the program is that learners get jobs. See lincolnliteracy.org for more.

GOODWILL CELEBRATES PARTNER AGENCIES

Goodwill® Hosts Live Radio Remote to Celebrate Partner Agencies

Goodwill Industries Serving Southeast Nebraska, Inc. is hosting a live radio remote with Rob Kelley from KX96.9 on Saturday, May 10, 2014 from twelve to two in the afternoon at the Vine Street Location, 4555 Vine Street, Lincoln, Neb., 68503. This is an opportunity for the community to meet and learn more about the partner agencies Goodwill works with. Donations to Goodwill help fund employment programs for individuals who face barriers to employment as well as other organizations’ employment programs, including Heartland Big Brothers Big Sisters, Lincoln Literacy, Community Justice Center, The Arc of Lincoln, and YWCA Job Outfitters.Representatives from all of Goodwill’s partner agencies will be in attendance and have segments on the radio with Rob Kelley. “We are thrilled to share this event with the public,” said Amanda Herndon, Communications Director for Goodwill. “Not only is it a time to bring out the family for a fun afternoon, but it’s a great time to hear from our partner agencies’ leaders about the awesome work they do because of funding from Goodwill.” The event will also include free popcorn, face painting for kids, and a drawing for 3 $25 gift cards to Goodwill. That Saturday is also the 10 for $10 Clothing Sale at all Lincoln and York Goodwill locations!

GOODWILL® ANNOUNCES RECOGNITION OF 2014 NATIONAL VOLUNTEER WEEK

Goodwill® Announces Recognition of 2014 National Volunteer Week

Local volunteers encouraged to celebrate power of volunteerism

Goodwill Industries Serving Southeast Nebraska, Inc. announced plans to celebrate National Volunteer Week, a time dedicated to demonstrating to the nation that by working together, we have the fortitude to meet our challenges and accomplish our goals.

National Volunteer Week, April 6-12, 2014, is about taking action and encouraging individuals and their respective communities to be at the center of social change – discovering and demonstrating their collective power to make a difference.

Goodwill understands the value of volunteering and encourages and offers incentives to its employees who donate their time to other organizations in the community. During this week, Goodwill will be offering appreciation to all of its volunteers.

Goodwill also plans to begin the celebration of National Volunteer Week by participating in the UNL Big Event. “This event helps bring awareness to community service and shows Lincoln how simple it is to start volunteering” says Amanda Herndon, Communications Director for Goodwill. At the University of Nebraska-Lincoln more than 2,500 students, faculty, and staff will volunteer and give thanks to Lincoln this spring as part of The Big Event. The organization is entirely student-run and funded by donations from the community. As described in The Big Event’s core values, community is not simply viewed as a place to live but an opportunity to create meaningful relationships and give to something greater.

If you would like to volunteer at Goodwill individually or with a group please see www.lincolngoodwill.org for volunteer information. If interested in a group project please contact Amanda at (402) 438-2022 ext. 118 to assist in your project planning.

About National Volunteer Week

National Volunteer Week, a program of Points of Light, was established in 1974 and has grown exponentially each year, with thousands of volunteer projects and special events scheduled throughout the week. This year Advil®, as part of the Advil® Relief in Action program, is the lead sponsor of National Volunteer Week. The Relief in Action campaign celebrates and enables active volunteers who don’t let pain stop them from helping others in need. During National Volunteer Week Advil® will be celebrating volunteers’ dedication to helping others, relieving the aches and pains that come with giving back, and encouraging others to join the movement.

This year also marks the 40th anniversary of the celebration, demonstrating the enduring importance of recognizing our country’s volunteers. With the fifth anniversary of the Edward M. Kennedy Serve America Act, the creation of the Volunteer Generation Fund and President Obama’s resonant call to serve this year will be even more inspiring.

For more information regarding the Advil® Relief in Action campaign visit www.Advil.com/ReliefinAction, follow @ReliefinAction on Twitter and Instagram or like Advil® on Facebook.

GOODWILL TO HOST DONATION DRIVES IN SURROUNDING COMMUNITIES

Goodwill® Industries to Host Donation Drives in Surrounding Communities Just in Time for Spring

Just in time for spring cleaning, Goodwill Industries Serving Southeast Nebraska, Inc. will be hosting donation drives in surrounding communities. Bring your gently used clothes, house wares, electronics, and furniture to the Goodwill truck and receive a tax receipt for your donations. All of the drives will take place in the corresponding cities’ Wal-Mart parking lot from 9 am to 4 pm. Beatrice – April 5th and Seward – April 19th. Items that Goodwill cannot accept on these days include large appliances, exercise equipment, pianos/organs, mattresses, and desks. “This is an excellent opportunity for people who do not have a Goodwill store in their community to donate their used items after they complete their spring cleaning,” says Amanda Herndon, Communications Director for Goodwill. For more information about the donation drives, call (402) 438-2022.

Goodwill Industries Serving Southeast Nebraska Inc.’s mission is willing workers employed and community resources maximized. Our programs support individuals with barriers to employment by providing services which equip them with the tools needed in order to obtain employment, thus adding to lower unemployment rates and less reliance on government assistance within the southeast Nebraska area. Additionally, Goodwill contributes to ecological balance through massive recycling efforts of unsalable textiles and other products.

The community can support Goodwill all year long by donating their gently-used items, shopping at Goodwill Stores and making tax-deductible financial donations. The sale of donated goods remains the greatest source of funding for programs Goodwill provides. Learn more at www.lincolngoodwill.org.