GOODWILL® TOPS THE BRAND WORLD VALUE SURVEY AT #1 FOR BEST BRAND OVERALL

FOR IMMEDIATE RELEASE
July 11, 2016

GOODWILL® TOPS THE BRAND WORLD VALUE SURVEY AT #1 FOR BEST BRAND OVERALL
Goodwill’s Brand Demonstrates World Value and Impact

July 11, 2016 — Goodwill®, a leading nonprofit provider of job training, employment placement services and other community-based programs, was ranked #1 in the 2016 Brand World Value Index, commissioned by enso, an agency creating world value through mission-driven creativity. In the rankings, Goodwill leads Amazon, Google, Kellogg’s, Johnson and Johnson, and other Fortune 100 brands. The survey asked 3,000 consumers how they perceived the “world value” of 149 well-known organizations, from Disney to United Airlines and some nonprofits like Girl Scouts of the USA, YMCA and Save the Children.

“Brand World Value is a new measurement of how valuable people think brands are to their lives and the world,” said Brian Hardwick, who led the research. “People today wield more power than ever and they are looking for brands that have a purpose that aligns with what they care about and they can publicly support.”

Goodwill is ranked at the top of the list by 80 percent of the audiences surveyed and is near the top of both awareness of purpose and active support categories. Generation X and Baby Boomers put Goodwill, Amazon and Google at the top of the list.

“Goodwill organizations across the country are relentless in their pursuit of extraordinary impact,” said Molly Deaver, Communications Coordinator of Goodwill Industries Serving Southeast Nebraska. “Goodwill is honored to be featured on this list of world-class brands and be recognized as the #1 brand doing the most good for the value and impact we have in communities both nationally and internationally.”
A company’s shareholder value doesn’t necessarily reflect its value to the wider world: how useful its products are, the good it does for people, or how it works to minimize social and environmental harm. Hence, the survey asked people to rank companies for their perceived purpose or the extent to which they stand for something other than making money.

Quadrant Strategies, a research-driven consultancy that works with Fortune 100 and Fortune 50 companies, political leaders around the world and major nonprofits, fielded surveys with various demographic representative samples of the U.S. populations ages 18 and up. It tested brands spanning a mix of industries and company sizes, ranging from start-ups to established companies.

Quadrant surveyed 15 total audiences, including the general population, elites (people who are college educated and earn $100,000 or more a year), Millennials/GenZ, GenX and Baby Boomers, social and purpose, tech positive, tech skeptic, environmentally engaged, young and social, moms, nonprofit engaged, democrats, republicans and independents. Each brand was scored based on answers to four questions related to awareness of purpose, alignment with purpose, active support and impact on purchase. The index score for each brand was calculated based on awareness of purpose plus alignment with purpose plus impact on purchase multiplied by active support.

For 114 years, Goodwill has been helping people find jobs, build their financial stability, and strengthen their families and communities. This work has helped millions of people build their careers and experience the pride and sense of community that work brings. Goodwill’s services include job training and community services, such as help in writing résumés, and providing job interview advice, financial education and mentoring. Last year, Goodwill organizations generated $5.63 billion in revenues, and more than 85 percent of that revenue was spent directly on programs to help local communities. Goodwill placed 312,000 people in employment in the United States and Canada, enabling $5.59 billion in potential earnings for those placed. In addition, more than 35 million people used computers and mobile devices to access Goodwill education, training, mentoring and online learning services to strengthen their skills. A social enterprise with a donated goods retail infrastructure, Goodwill has 96.9 million donors and more than 3,100 stores and an auction site, shopgoodwill.com®, which help fund direct services for millions of people each year, resulting in positive social and environmental outcomes for the global community.
To view the complete list of companies and organizations featured in the 2016 Brand World Value Index, visit enso.co/worldvalue.

About Goodwill Industries Serving Southeast Nebraska, Inc.

Goodwill Industries Serving Southeast Nebraska, Inc.’s mission is willing workers employed and community resources maximized. Its programs support individuals with barriers to employment by providing services which equip them with the tools needed in order to obtain employment, thus adding to lower unemployment rates and less reliance on government assistance within the Lincoln community. Additionally, Goodwill contributes to ecological balance through massive recycling efforts of unsalable textiles and other products.
The community can support Goodwill all year long by donating their gently-used items, shopping at Goodwill Stores and making tax-deductible financial donations. The sale of donated goods remains the greatest source of funding for programs Goodwill provides. Learn more at www.lincolngoodwill.org.
About enso
At enso, our mission is to create value for the world by connecting brands and people with mission-driven creativity. We develop strategy, creative, and community activation for brands like Google, Khan Academy, Medium and Omidyar Network. What unites our work is a philosophy on where the world is heading, and what that means for brands. We’ve always been interested in helping brands add value their bottom line and to the world. The Brand World Value Index, released in May of 2016, explores a new way to measure brand value—specifically which brands people see as most valuable and are most motivated to support. For more information, visit enso.co.

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CONTACT:
Molly Deaver
Communications Coordinator
Goodwill Industries Serving Southeast Nebraska
402-428-2022
molly@lincolngoodwill.org
Carla Fernandez
General Manager
enso
831 277 4426
Carla@enso.co

GOODWILL® HOSTS LIVE RADIO REMOTE

FOR IMMEDIATE RELEASE
April 21, 2016

Goodwill® Hosts Live Radio Remote

Lincoln, NE—Goodwill Industries Serving Southeast Nebraska, Inc. is hosting a live radio remote with JP from KX 96.9 on Saturday, May 7, 2016 from 11 a.m. to 1 p.m. at the Vine Street Location, 4555 Vine Street, Lincoln, Neb., 68503.
This is an opportunity for the community to meet and learn more about the partner agencies Goodwill works with. Donations to Goodwill help fund employment programs for individuals who face barriers to employment. Donations to Goodwill also help fund other organizations’ employment programs, including Heartland Big Brothers Big Sisters, Lincoln Literacy, Community Justice Center and YWCA Job Outfitters. Representatives from all of Goodwill’s partner agencies will be in attendance and will have segments on the radio with JP.

“We are thrilled to share this event with the public,” said Molly Deaver, Communications Specialist for Goodwill. “Not only is it a time to bring out the family for a fun afternoon, but it’s a great time to hear from our program leaders about the awesome work they do because of funding from Goodwill.”

The event will also include free popcorn, face painting for kids, and a drawing for three $25 gift cards. Clothing with blue tags and housewares with green tags will be 50% off at all Lincoln and York Goodwill locations!

About Goodwill Industries Serving Southeast Nebraska, Inc.
Goodwill Industries Serving Southeast Nebraska, Inc. is a not-for-profit with a mission of willing workers employed and community resources maximized. Goodwill serves the Lincoln community through programs that train individuals with barriers to employment and help them find paying work. Additionally, Goodwill contributes to ecological balance through massive recycling efforts of unsaleable textiles and other products.The community can support Goodwill all year long by donating their gently-used items, shopping at Goodwill Stores and making tax-deductble financial donations. Revenue for Goodwill comes from a variety of sources. The sale of donated goods remains the greatest source of funding for programs Goodwill provides. Learn more at www.lincolngoodwill.org.

Contact
Molly Deaver, Communications Specialist
Goodwill Industries Serving Southeast Nebraska, Inc.
(402) 438-2022 ext. 118
molly@lincolngoodwill.org

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SPRING CLEANING WITH #CLEANSWEEP CAMPAIGN

FOR IMMEDIATE RELEASE
March 21, 2016

GOODWILL® ENCOURAGES SPRING CLEANING WITH #CLEANSWEEP CAMPAIGN

Spring cleaning is an exciting opportunity to throw open the windows and sort out the clutter. With #CleanSweep, Goodwill Industries International offers expert tips to make this spring the cleanest yet.

Lincoln, NE —Spring cleaning is a great time to sort out the clutter, but it can also be an overwhelming chore that intimidates us out of even getting started. Goodwill Industries International offers these five expert tips to help you not only start, but also conquer, spring cleaning and develop new habits to keep you organized all year long.

Lorie Marrero is a Certified Professional Organizer®, Woman’s Day contributing editor and Wall Street Journal bestselling author of The Clutter Diet: The Skinny on Organizing Your Home and Taking Control of Your Life and The Home Office Handbook. She also created ClutterDiet.com and is a spokesperson for Goodwill Industries International. We asked Lorie for her top five spring cleaning tips.

1. Have a plan. You don’t want unwanted items cluttering up your home any longer than necessary, so plan to spring clean and take items to Goodwill® on the same day.
2. Start with success. For the first room or space to tackle, choose the one that will give you the biggest bang for your buck—one that will provide immediate daily benefits in efficiency and reduced stress. Is it your home office? Does your car not fit in the garage? Do you struggle to find anything in your closet in the mornings? Zero in on those areas so that when you succeed, you’ll be motivated to tackle another space!
3. Clean slate. Once you’ve chosen your project, clear it out as much as possible and start from scratch. By stripping your shelves bare and restocking them only with items that make you smile, your whole house will become a happy and inspiring place. By donating your unwanted items to Goodwill, you help people find jobs and build their careers.
4. Make it fun! Shake up your spring-cleaning routine with a peppy playlist: after a song finishes playing, move on to the next area of the room. Create a fun contest for the family: challenge everyone to find 10 items to put away and 10 items to donate to Goodwill. This can become a race, with the prize of a traveling trophy (or a hot fudge sundae, if you don’t want any more clutter!) and you can repeat it once a week for the entire month of March. Share your family’s success story with the hashtag #CleanSweep.
5. Be brave. Inherited items may come with guilt and obligation. Are you keeping things you don’t want or need? Instead of keeping the items, take an artistic photograph of them, frame it and display it in your home. Then take the items to Goodwill Industries Serving Southeast Nebraska, Inc. to help you let go and move on. Wouldn’t you rather the items do good by helping people build their employment skills than take up space in your home?

Goodwill stores sells your donations to fund job training and community services, such as computer classes, financial education, job interviewing skills, resume reviews, job transportation, child care and many more. Last year, Goodwill helped more than 318,000 people earn jobs.

“Decluttering your home in the spring provides a fresh start for both the donor and people who need jobs in your community,” Molly Deaver, Communications Specialist of Goodwill Industries Serving Southeast Nebraska said. “We hope tips like these will make spring cleaning more fun for families and more fruitful for Goodwill, which means we can keep providing the critical job training services needed in our communities.”

For more information about what you can donate to Goodwill, and how donated goods and store purchases support our efforts in the local community, visit our website at www.lincolngoodwill.org.

About Goodwill Industries Serving Southeast Nebraska, Inc.
Goodwill Industries Serving Southeast Nebraska, Inc.’s mission is willing workers employed and community resources maximized. Its programs support individuals with barriers to employment by providing services which equip them with the tools needed in order to obtain employment, thus adding to lower unemployment rates and less reliance on government assistance within the Lincoln community. Additionally, Goodwill contributes to ecological balance through massive recycling efforts of unsalable textiles and other products.
The community can support Goodwill all year long by donating their gently-used items, shopping at Goodwill Stores and making tax-deductible financial donations. The sale of donated goods remains the greatest source of funding for programs Goodwill provides. Learn more at www.lincolngoodwill.org.

Contact:
Molly Deaver
Communications Specialist
402-432-2022 ext. 118
molly@lincolngoodwill.org

THREE GREAT REASONS TO DONATE ITEMS TO GOODWILL® AND SHOP DURING THE BON-TON GOODWILL SALE MARCH 9 – 26

FOR IMMEDIATE RELEASE March 1, 2016

Three Great Reasons to Donate Items to Goodwill® and Shop during the Bon-Ton Goodwill Sale March 9 – 26

Enter for a Chance to Win a $15,000 Spring Style and Wardrobe Makeover

Lincoln, NE —The Bon-Ton Stores, Inc. (NASDAQ: BONT), which operates Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers stores invites you to donate items and shop during the Bon-Ton Goodwill Sale beginning Wednesday, March 9 to Saturday, March 26. Customers are encouraged to clean out their closets and bring clothing, shoes, accessories and other household textile donations to any of the 267 Bon-Ton store locations throughout the country to be donated to Goodwill® Industries Serving Southeast Nebraska, Inc. Goodwill will then sell those items in its stores to help fund job placement and training programs for people who face challenges in finding employment in your community.

“Our customers look forward to the Bon-Ton Goodwill Sale because it is an opportunity to receive great deals on the season’s newest trends while also helping their local communities,” said Kathryn Bufano, president and CEO of The Bon-Ton Stores. “Our longstanding collaboration of more than 20 years with Goodwill is a hallmark of Bon-Ton’s commitment to helping people in every community we serve.”

Participating in the Goodwill Sale has never been so rewarding. Here are three great reasons to donate items and shop during the Bon-Ton Goodwill Sale:

#1 You will directly impact your community by donating to Goodwill. Donate gently used items for Goodwill at your local Bon-Ton Bergner’s, Boston Store, Carson’s Elder-Beerman, Herberger’s or Younkers department stores from Wednesday, March 9 to Saturday, March 26. In 2015, Bon-Ton customer and associate donations generated the equivalent of more than 575,000 hours of Goodwill job training services for people in our local communities. Goodwill especially needs clothing and accessories.

“The simple act of donating during the Bon-Ton Goodwill Sale has a positive and lasting impact on people in our communities who are looking for work,” said Molly Deaver, Communications Specialist of Goodwill Industries Serving Southeast Nebraska, Inc. “We are thankful for the generosity of Goodwill donors and Bon-Ton shoppers for helping Goodwill provide the services people need to build their careers and care for their families.”

Goodwill services include computer classes, financial education, skills development, mentoring and many others. Last year, more than 318,000 people earned jobs as a result of Goodwill programs nationally. In 2015, Bon-Ton and its customers contributed 4 million pounds to Goodwill locations throughout 26 states.

#2 It’s easy to donate and save on Spring fashions, beauty and home. Donors receive coupons for up to 25 percent off for every item donated. Customers can also receive three coupons for a five dollar donation to Goodwill. Goodwill Sale coupons are valid on nearly everything in the store and can be used to purchase stylish New & Now spring merchandise, designer brands like Vince Camuto, Lauren Ralph Lauren, Calvin Klein, MICHAEL Michael Kors, Coach and many more.

#3 You have a chance to win a $100 Daily Prize and a $15,000 Spring Style and Wardrobe Makeover. We believe doing good deserves to be rewarded. Consumers who visit the Million Acts of Goodwill website can enter for a chance to win a $15,000 Spring Style and Wardrobe Makeover. To enter, visit www.millionactsofgoodwill.com and register to play the Spin to Win game. You could instantly win a $100 gift card—plus, each day you play, you will earn a chance to win a $15,000 Spring Style and Wardrobe Makeover. The winner will receive a consultation with a celebrity stylist from Visual Therapy, a closet review and edit and a shopping spree with the stylist at their local Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers department store.

To learn more about the Bon-Ton Goodwill Sale, visit www.goodwill.org/bonton, www.lincolngoodwill.org or www.bonton.com/goodwill.

About Goodwill Industries Serving Southeast Nebraska, Inc. Goodwill Industries Serving Southeast Nebraska Inc.’s mission is willing workers employed and community resources maximized. Its programs support individuals with barriers to employment by providing services which equip them with the tools needed in order to obtain employment, thus adding to lower unemployment rates and less reliance on government assistance within the Lincoln community. Additionally, Goodwill contributes to an ecological balance through massive recycling efforts of unsalable textiles and other products. The community can support Goodwill all year long by donating their gently-used items, shopping at Goodwill Stores and making tax-deductible financial donations. The sale of donated goods remains the greatest source of funding for programs Goodwill provides. Learn more at www.lincolngoodwill.org.

About The Bon-Ton Stores, Inc. The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 267 stores, which includes 9 furniture galleries and four clearance centers, in 26 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers nameplates. The stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. The Bon-Ton Stores, Inc. is an active and positive participant in the communities it serves.

CONTACTS:
Christine Hojnacki
The Bon-Ton Stores, Inc., VP of Public Relations
414.347.5329
Christine.Hojnacki@bonton.com

Molly Deaver
Communications Specialist Goodwill Industries Serving Southeast Nebraska, Inc.
(402) 438-2022 ext. 118
molly@lincolngoodwill.org

FOURTH ANNUAL NEIGHBORHOOD CHALLENGE DATES ANNOUNCED

FOR IMMEDIATE RELEASE
January 25, 2016

Goodwill® Announces Dates for Fourth Annual Neighborhood Challenge

Lincoln, NE—Goodwill Industries Serving Southeast Nebraska, Inc. has announced intentions for the fourth annual Neighborhood Challenge. This year the event will take place between April 1st and July 17th, 2016.

The Neighborhood Challenge is a friendly competition to promote community involvement among the neighborhood associations and organizations of Lincoln. Last year the winning neighborhoods each expressed how they planned to strengthen their community with the prize money which included planting trees along Fletcher Boulevard in the Highlands and sponsoring the portable toilette at Herbert Park in the Meadowlane area. “It’s been really great working with Goodwill. They were very accommodating and made plans that worked best for our neighborhood. Everyone was so helpful, including their truck driver Mark. Goodwill is a great place to donate” said Myrna Coleman of the Highlands Neighborhood Association.

“We are very excited to kick off this event again and to work with neighborhoods in ways that connect neighborhood members to each other and to Goodwill.” said Amanda Hamilton, Communications Director for Goodwill. “The Neighborhood Challenge not only promotes and furthers our mission of serving those who struggle to find work, but also give the neighborhood communities a chance to strengthen their own neighborhoods.”

Donations to Goodwill fund employment programs for individuals who face barriers to employment as well as help fund other organizations’ employment programs, including Heartland Big Brothers Big Sisters, Lincoln Literacy, Community Justice Center, and YWCA Job Outfitters. For more information about Goodwill’s Neighborhood Challenge, visit www.lincolngoodwill.org.

About Goodwill Industries Serving Southeast Nebraska, Inc.
Goodwill Industries Serving Southeast Nebraska, Inc.’s mission is willing workers employed and community resources maximized. Its programs support individuals with barriers to employment by providing services which equip them with the tools needed in order to obtain employment, thus adding to lower unemployment rates and less reliance on government assistance within the Lincoln community. Additionally, Goodwill contributes to ecological balance through massive recycling efforts of unsalable textiles and other products.

The community can support Goodwill all year long by donating their gently-used items, shopping at Goodwill Stores and making tax-deductible financial donations. The sale of donated goods remains the greatest source of funding for programs Goodwill provides. Learn more at www.lincolngoodwill.org.

Contact
Devin Aksamit, Marketing Specialist
Goodwill Industries Serving Southeast Nebraska, Inc.
(402) 438-2022 ext. 119
devin@lincolngoodwill.org

2015 PUBLIC SAFETY AWARD WINNERS

2015 PUBLIC SAFETY AWARDS WINNERS ANNOUNCED

The Community Justice Center (CJC), announced its Public Safety Award Winners for 2015. Every year stand out businesses and individuals are identified by the Community Justice Center for their commitment and dedication to public safety within the community. For 16 years the CJC has been providing pre-treatment education classes addressing offenders Criminogenic Risk/Needs Factors via Victims Impact and Life Skills Classes. The Community Justice Center, Executive Director Jim Jones noted that “This year’s honorees have demonstrated their dedication and commitment to improve Public Safety in their communities via their powerful work with offenders and we are honored to recognize this year’s Honorees–we all can feel safer due to their work.”

Goodwill Industries Serving Southeast Nebraska, Inc. has been identified as the 2015 Public Safety Award Winner in the business category. In addition to Goodwill Industries support of CJC’s “Victims Impact and Life Skills Classes” – Goodwill provides inmates and released individual’s meaningful employment opportunities and soft skills training to assist with their transition back into society as contributing members of the community.

The 2015 Individual Public Safety Award Winners are: Mary Alley, Parenting Coordinator at Nebraska Correctional Center for Women, Mark Danner, Unit 6 Administrator, Residential Treatment Center Nebraska State Penitentiary, Kevin Oliver, Recreation Manager, Lincoln Correctional Center. Jones added that; “It was tough making the selections this year many Nebraska Department of Corrections employees were deserving but these individuals uniquely demonstrated an ability to “Habilitate” individuals under their supervision while holding them accountable and reducing the likelihood of them re-offending!”

CJC is proud to recognize this year winners – Job Well Done and thank you for your commitment and service to Public Safety!

For more information about the Community Justice Center Award Winners please contact:

Jim Jones, Community Justice Center, 402-429-1050

DECLUTTER AND DONATE TO GOODWILL

DECLUTTER AND DONATE TO GOODWILL® — DONORS GET TAX DEDUCTIONS AND HELP CREATE JOBS IN SOUTHEAST NEBRASKA

Families can start now to lower stress and get homes organized for 2016

Now is the time for families to clean out their homes and storage spaces to make room for this past holiday’s presents. There are more than 3,000 Goodwill stores across the United States and Canada that are ready to take donations and sell them in their stores. The revenue generated will fund job training programs and community-based support services for people with barriers to employment.

All Goodwill locations accept donations of clothing, household goods, electronics, computers and accessories, and furniture. Donors should verify what specific items their local Goodwill agency will accept before dropping them off.

“Many people find it difficult to part with their things, but once they do, they find they have alleviated a lot of stress by living in a more organized and neat environment,” said Lorie Marrero, Goodwill spokesperson, founder of the Clutter Diet® and contributing editor to Woman’s Day magazine. “Goodwill provides valuable community services by selling the items you no longer need. You get a tax deduction and experience the rewarding feeling that comes with helping others.”

Lorie has tips for helping people part with items they no longer need:

  • Use the “One In, One Out Rule” to make room for new items. For every new gadget or sweater received, give one to Goodwill.
  • Choose a problem area, like the kitchen or closet, and make it a start-of-year project to clean out.
  • Help children learn the value of giving by organizing their toys and donating some they don’t play with any more to Goodwill.

Goodwill donors can calculate the positive impact of their donation with the Donation Impact Calculator. Users can choose their donations from the drop-down menu, and the calculator will display the impact of that donation on the community. For example, a donation of one bag of clothes provides one hour of résumé preparation assistance for someone who is looking for work and building a career.

“Goodwill provided critical job training services to nearly 10 million people last year,” said Jim Gibbons, president and CEO of Goodwill Industries International. “We could not have done this without the revenues generated at our stores, which all come from selling goods donated by others.”

Donations to Goodwill are tax deductible, but donors should make sure they get their receipts. They should also use reliable resources to help them estimate the value of their donations. Goodwill recommends the website www.charitydeductions.com.

Click here to find your nearest Goodwill retail and donation center.

YWCA LINCOLN’S JOB OUTFITTERS STILL GOING STRONG

YWCA LINCOLN’S JOB OUTFITTERS STILL GOING STRONG

For over 29 years, YWCA Lincoln’s Job Outfitters has offered women in the Lincoln community career clothing, guidance, hope, and encouragement.

Job Outfitters was started in 1986 when four organizations came together to meet the needs of women in the Lincoln Community: Lincoln-Lancaster Commission on the Status of Women, the YWCA, Business and Professional Women- Axis Chapter, and American Business Women’s Association- Horizon Chapter. The program was born when the Women of Color Task Force suggested the idea of a clothing bank to assist women with appropriate clothing for interviews. We are excited to see this program continue to grow and empower our community

In December 2012, the YWCA Lincoln and Goodwill Industries Serving Southeast Nebraska, Inc. teamed up to expand services to women and men who are working and seeking employment in a variety of professions. Job Outfitters offers real world guidance for interviewing, online resources, money management, and job retention. The program provides assistance throughout the progression of an individual’s job search journey: from unemployment to resume creation, interviewing, and securing the job to earning a promotion. Participants are given vouchers, which can be used at any Goodwill retail location in Lincoln to shop for interview and work apparel. Those wishing to donate clothing to the YWCA for this program may now take items to any of Goodwill’s 6 Lincoln locations, or deliver them to the YWCA offices.

To utilize this program, participants should visit the American Job Center, Suite 205 on the 3rd Floor at 1111 O Street (SCC Offices/Centrum Building/Education Square) in downtown Lincoln. After providing employment-training services, eligible participants are issued vouchers that can be used at any of Goodwill’s Lincoln locations for employment clothing, accessories, and shoes. Job Outfitter’s clients are seen Monday through Friday from 1:00 to 2:00 pm. No appointment is necessary. You can also call the YWCA offices at 402-434-3494, for more information regarding this service.

KNOW TO WHOM YOU ARE GIVING

GOODWILL® ENCOURAGES HOLIDAY GIVING WITH #GIVEGOODWILL CAMPAIGN
The holidays bring out the best in most, but scams are rampant. With #GiveGoodwill, Goodwill encourages smart giving this season and all year-round.

The holiday season inspires generous giving. In fact, most charitable donations and volunteer hours are contributed in the last three months of the year. But while the air of peace, faith and hope brings out the best in most, it can bring out the worst in some in the form of scams and rip-offs.

A 10-year-old email resurfaces annually during the holidays, making erroneous statements about several charitable organizations, including Goodwill. It stands as a firm reminder that everyone considering making a monetary gift or donation should do so wisely. Goodwill reminds donors to be diligent about charitable giving, to research organizations using sites like CharityWatch, and to make sure they’re donating to authentic bins.

“We always encourage those generous enough to give to give wisely;” said Amanda Hamilton, Communications Director of Goodwill Industries Serving Southeast Nebraska, Inc. “Do your research and educate yourself about the recipient’s goals, financials and efficiency. At Goodwill, we’re completely transparent and proud of our consistently high ratings among all charity watchdog groups.”

Those who choose to give to Goodwill can be confident that their financial gift and donated goods provide exponential benefits throughout the Lincoln and York communities. Monetary gifts can be given safely and securely through Goodwill’s website or http://lincolngoodwill.org/donate/monetary-donations/ , and they go directly to helping members of our community. A donation of clothing or household items gives belongings a second life and reduces waste. Goodwill shoppers benefit from the opportunity to find the perfect gift or holiday ensemble, and all donations give hope to those seeking work by funding vital training and employment services. Goodwill’s donation impact calculator provides detailed feedback on the effect even the smallest donations can have.

For more information about how your financial gift, donated goods and store purchases support efforts in the local community, visit our website at www.lincolngoodwill.org. Share your Goodwill donations on Facebook and Twitter using the hashtag #GiveGoodwill.

Give smart this holiday season. #GiveGoodwill.

WHERE ARE THEY NOW

HOW TO TURN TOYS FROM THE PAST INTO JOBS OF THE FUTURE

Every holiday season, it seems there’s a new toy, game or device that has parents making a mad dash to the mall. While some of those holiday favorites live on for years, others fall by the wayside faster than you can say “Happy New Year!” Luckily, for 83 years, Goodwill Industries Serving Southeast Nebraska, Inc. has been available to turn the items in your land of forgotten toys (formerly known as your basement or garage) into job training and employment services for the Lincoln community.

Let’s take a look at some of the most memorable and sought-after holiday toys of the last 20 years and how they can make a difference today.

Beanie Babies (1995): In the mid-‘90s, Beanie Babies were all the rage, and shoppers scrambled to find just the right ones to complete their collections. Beanie Babies had been around for years before they hit the big time, but it was a marketing strategy built around retiring certain popular Babies that drove the toys to the next level. This “manufactured scarcity” sent collectors scurrying, and by the end of 1996, more than 100 million Beanie Babies had been sold. Where are they now? Even though their heady heyday has passed, new Beanie Babies are still widely available today.

http://www.wordstream.com/blog/ws/2009/06/24/its-friday-web-conversions-twitter-hash-tags

Tickle Me Elmo (1996): This stuffed, interactive Sesame Street character caused mass hysteria and literal stampedes when production didn’t meet demand for Christmas 1996. Stories of Elmos selling for 50 times the retail price, or more, were not unheard of. Where are they now? Elmo’s no one-hit wonder! Several new editions have been released over the years, including Tickle Me Elmo Extreme, Elmo Live and Let’s Rock Elmo.

http://www.interestingemails.com/tickle-me-elmo-factory-in-northern-minnesota/

Holiday Donation Tip: Goodwill is happy to accept donations of clean plush toys in good condition. Make another child’s holiday season brighter by donating stuffed toys that are no longer played with in your home. Find your nearest donation site here or schedule a pick up of large items here.

Tamagotchi (1997): These key-fob-sized, egg-shaped digital pets required around-the-clock care and feeding. Even though Tamagotchi disrupted classrooms and gave children unexpected lessons in death when their digital pets died from neglect, consumers couldn’t get enough of them. Japanese toy maker Bandai reported a whopping $150 million in Tamagotchi sales in 1996 alone. Where are they now? Tamagotchi devices have experienced a recent resurgence as Tamagotchi Friends, and apps emulating the original devices are a hit on smartphones.

http://www.popsugar.com/tech/Tamagotchi-iPhone-App-28917688

Furby (1998): The care and feeding of inanimate objects continued the following year with the success of Furby. Beloved by children and despised by family pets, these Gremlin-lookalikes demanded your attention in their own Furbish language. More than 15 million were sold in 1998 and 1999. Where are they now? Furby has been going strong in recent years with new smartphone-connected editions that Gizmodo says possess “…an unconscionable degree of loud, bright and wiggly.”

http://official-furby.wikia.com/wiki/Furby_(1998)

Razor Scooters (2000): Whether you were a kid in the suburbs or a junior executive in midtown Manhattan at the turn of the century, you may have transported yourself from A to B with the ubiquitous Razor scooter. More than 5 million of the original model sold in its first six months on the market, earning Razor the 2000 Toy of the Year award. Where are they now? With a number of models for kids and grown-ups, including motorized scooters, Razor is still going strong today.

http://www.thehut.com/toys-outdoor/razor-classic-10th-anniversary-scooter-orange/10651692.html

Holiday Donation Tip: Donations of scooters, bikes and skateboards are always welcome at Goodwill. These donations provide opportunities for healthy, active fun for the buyers and employment opportunities for those who benefit from your generous Goodwill donations.

Bratz Dolls (2001): Although the brash Bratz dolls debuted to meager numbers in the summer of 2001, by Christmas of that year they’d built up momentum to become a hit. In their first five years, 125 million Bratz Dolls were sold, and they’d managed to capture 40 percent of the fashion doll market, giving stalwart Barbie a run for her money. Where are they now? After an 11-year legal battle with Barbie’s maker Mattel, Bratz are making a comeback in 2015 with, of course, a smartphone app tie-in and modern tech accessories.

https://en.wikipedia.org/wiki/Bratz

Xbox, PlayStation and Nintendo (2005-2006): – The mid-aughts were a great time for gamers with giant leaps in technology leading to the release of the Xbox 360, Playstation 3 and Wii consoles within a 12-month period. These so-called seventh-generation consoles included never-before-seen advances like high-definition graphics, 3D Blu-ray capabilities and wireless motion-sensing controllers. Where are they now? All three manufacturers — Microsoft, Sony and Nintendo — are going strong with new editions Xbox One, PS4 and Wii U, respectively.

http://www.computerrepairs.ie/console_repair.html

Holiday Donation Tip: Goodwill accepts donations of gaming consoles, handhelds and video games. Review our Annual Report to visualize the importance of your donation to the local community.

Zhu Zhu Pets (2009) and Squinkies (2010): In a time dominated by a growing recession and popular but expensive electronics offerings, leave it to two decidedly low-tech toys to give iPads and iPods a run for their money. At under $10 each, Zhu Zhu Pets — small, battery-operated hamsters — flew off the shelves in 2009, selling 10 million units that season. The following year, Squinkies — tiny collectible figurines sold in packs of 16 — debuted at the same price point. Squinkies’ popularity was driven by a then-novel approach of encouraging mom bloggers to promote the toy. The strategy worked, and Squinkies sold out at Walmart and Target stores nationwide.

http://www.askdavetaylor.com/what_are_zhu_zhu_pets/

http://www.toyjoy.org/squinkies-princess-bubble-pack.htm

If any of these once-popular toys are cluttering your home, consider making a donation to Goodwill this holiday season. Engage your kids in the process by having them gather clothes, toys and other items for donation. The Donation Match Game is a fun way for kids and parents alike to learn about which items are best for donation versus recycling. By donating, you can give toys a second life, safely re-home outdated electronics and become a job creator in our community. And don’t forget to browse our store for your holiday gift-giving needs.

Each and every donation to and purchase from Goodwill helps support programs that provide employment assistance to those in need — including people with disabilities, military families, single parents and more. It’s good for you and good for our community.

Click here to learn more.
What popular toy of the past 20 years will you be donating this holiday season?