GOODWILL® TOPS THE BRAND WORLD VALUE SURVEY AT #1 FOR BEST BRAND OVERALL

FOR IMMEDIATE RELEASE
July 11, 2016

GOODWILL® TOPS THE BRAND WORLD VALUE SURVEY AT #1 FOR BEST BRAND OVERALL
Goodwill’s Brand Demonstrates World Value and Impact

July 11, 2016 — Goodwill®, a leading nonprofit provider of job training, employment placement services and other community-based programs, was ranked #1 in the 2016 Brand World Value Index, commissioned by enso, an agency creating world value through mission-driven creativity. In the rankings, Goodwill leads Amazon, Google, Kellogg’s, Johnson and Johnson, and other Fortune 100 brands. The survey asked 3,000 consumers how they perceived the “world value” of 149 well-known organizations, from Disney to United Airlines and some nonprofits like Girl Scouts of the USA, YMCA and Save the Children.

"Brand World Value is a new measurement of how valuable people think brands are to their lives and the world,” said Brian Hardwick, who led the research. “People today wield more power than ever and they are looking for brands that have a purpose that aligns with what they care about and they can publicly support."

Goodwill is ranked at the top of the list by 80 percent of the audiences surveyed and is near the top of both awareness of purpose and active support categories. Generation X and Baby Boomers put Goodwill, Amazon and Google at the top of the list.

“Goodwill organizations across the country are relentless in their pursuit of extraordinary impact,” said Molly Deaver, Communications Coordinator of Goodwill Industries Serving Southeast Nebraska.  “Goodwill is honored to be featured on this list of world-class brands and be recognized as the #1 brand doing the most good for the value and impact we have in communities both nationally and internationally.”
A company’s shareholder value doesn’t necessarily reflect its value to the wider world: how useful its products are, the good it does for people, or how it works to minimize social and environmental harm. Hence, the survey asked people to rank companies for their perceived purpose or the extent to which they stand for something other than making money.

Quadrant Strategies, a research-driven consultancy that works with Fortune 100 and Fortune 50 companies, political leaders around the world and major nonprofits, fielded surveys with various demographic representative samples of the U.S. populations ages 18 and up. It tested brands spanning a mix of industries and company sizes, ranging from start-ups to established companies.

Quadrant surveyed 15 total audiences, including the general population, elites (people who are college educated and earn $100,000 or more a year), Millennials/GenZ, GenX and Baby Boomers, social and purpose, tech positive, tech skeptic, environmentally engaged, young and social, moms, nonprofit engaged, democrats, republicans and independents. Each brand was scored based on answers to four questions related to awareness of purpose, alignment with purpose, active support and impact on purchase. The index score for each brand was calculated based on awareness of purpose plus alignment with purpose plus impact on purchase multiplied by active support.

For 114 years, Goodwill has been helping people find jobs, build their financial stability, and strengthen their families and communities. This work has helped millions of people build their careers and experience the pride and sense of community that work brings. Goodwill’s services include job training and community services, such as help in writing résumés, and providing job interview advice, financial education and mentoring. Last year, Goodwill organizations generated $5.63 billion in revenues, and more than 85 percent of that revenue was spent directly on programs to help local communities. Goodwill placed 312,000 people in employment in the United States and Canada, enabling $5.59 billion in potential earnings for those placed. In addition, more than 35 million people used computers and mobile devices to access Goodwill education, training, mentoring and online learning services to strengthen their skills. A social enterprise with a donated goods retail infrastructure, Goodwill has 96.9 million donors and more than 3,100 stores and an auction site, shopgoodwill.com®, which help fund direct services for millions of people each year, resulting in positive social and environmental outcomes for the global community.
To view the complete list of companies and organizations featured in the 2016 Brand World Value Index, visit enso.co/worldvalue.

About Goodwill Industries Serving Southeast Nebraska, Inc.

Goodwill Industries Serving Southeast Nebraska, Inc.’s mission is willing workers employed and community resources maximized. Its programs support individuals with barriers to employment by providing services which equip them with the tools needed in order to obtain employment, thus adding to lower unemployment rates and less reliance on government assistance within the Lincoln community. Additionally, Goodwill contributes to ecological balance through massive recycling efforts of unsalable textiles and other products.
The community can support Goodwill all year long by donating their gently-used items, shopping at Goodwill Stores and making tax-deductible financial donations. The sale of donated goods remains the greatest source of funding for programs Goodwill provides. Learn more at www.lincolngoodwill.org.
About enso
At enso, our mission is to create value for the world by connecting brands and people with mission-driven creativity. We develop strategy, creative, and community activation for brands like Google, Khan Academy, Medium and Omidyar Network. What unites our work is a philosophy on where the world is heading, and what that means for brands. We’ve always been interested in helping brands add value their bottom line and to the world. The Brand World Value Index, released in May of 2016, explores a new way to measure brand value—specifically which brands people see as most valuable and are most motivated to support. For more information, visit enso.co.

###


CONTACT:
Molly Deaver
Communications Coordinator
Goodwill Industries Serving Southeast Nebraska
402-428-2022
This email address is being protected from spambots. You need JavaScript enabled to view it.

Carla Fernandez
General Manager
enso
831 277 4426
This email address is being protected from spambots. You need JavaScript enabled to view it.

Goodwill® Hosts Live Radio Remote

FOR IMMEDIATE RELEASE
April 21, 2016

Goodwill® Hosts Live Radio Remote


Lincoln, NE—Goodwill Industries Serving Southeast Nebraska, Inc. is hosting a live radio remote with JP from KX 96.9 on Saturday, May 7, 2016 from 11 a.m. to 1 p.m. at the Vine Street Location, 4555 Vine Street, Lincoln, Neb., 68503.
This is an opportunity for the community to meet and learn more about the partner agencies Goodwill works with. Donations to Goodwill help fund employment programs for individuals who face barriers to employment. Donations to Goodwill also help fund other organizations’ employment programs, including Heartland Big Brothers Big Sisters, Lincoln Literacy, Community Justice Center and YWCA Job Outfitters. Representatives from all of Goodwill’s partner agencies will be in attendance and will have segments on the radio with JP.

“We are thrilled to share this event with the public,” said Molly Deaver, Communications Specialist for Goodwill. “Not only is it a time to bring out the family for a fun afternoon, but it’s a great time to hear from our program leaders about the awesome work they do because of funding from Goodwill.”

The event will also include free popcorn, face painting for kids, and a drawing for three $25 gift cards. Clothing with blue tags and housewares with green tags will be 50% off at all Lincoln and York Goodwill locations!   

About Goodwill Industries Serving Southeast Nebraska, Inc.
Goodwill Industries Serving Southeast Nebraska, Inc. is a not-for-profit with a mission of willing workers employed and community resources maximized. Goodwill serves the Lincoln community through programs that train individuals with barriers to employment and help them find paying work. Additionally, Goodwill contributes to ecological balance through massive recycling efforts of unsaleable textiles and other products.The community can support Goodwill all year long by donating their gently-used items, shopping at Goodwill Stores and making tax-deductble financial donations. Revenue for Goodwill comes from a variety of sources. The sale of donated goods remains the greatest source of funding for programs Goodwill provides. Learn more at www.lincolngoodwill.org.  

Contact
Molly Deaver, Communications Specialist
Goodwill Industries Serving Southeast Nebraska, Inc.
(402) 438-2022 ext. 118
This email address is being protected from spambots. You need JavaScript enabled to view it.

###

SPRING CLEANING WITH #CLEANSWEEP CAMPAIGN

FOR IMMEDIATE RELEASE
March 21, 2016

GOODWILL® ENCOURAGES SPRING CLEANING WITH #CLEANSWEEP CAMPAIGN

Spring cleaning is an exciting opportunity to throw open the windows and sort out the clutter. With #CleanSweep, Goodwill Industries International offers expert tips to make this spring the cleanest yet.

Lincoln, NE —Spring cleaning is a great time to sort out the clutter, but it can also be an overwhelming chore that intimidates us out of even getting started. Goodwill Industries International offers these five expert tips to help you not only start, but also conquer, spring cleaning and develop new habits to keep you organized all year long.

Lorie Marrero is a Certified Professional Organizer®, Woman’s Day contributing editor and Wall Street Journal bestselling author of The Clutter Diet: The Skinny on Organizing Your Home and Taking Control of Your Life and The Home Office Handbook. She also created ClutterDiet.com and is a spokesperson for Goodwill Industries International. We asked Lorie for her top five spring cleaning tips.

1. Have a plan. You don’t want unwanted items cluttering up your home any longer than necessary, so plan to spring clean and take items to Goodwill® on the same day.
2. Start with success. For the first room or space to tackle, choose the one that will give you the biggest bang for your buck—one that will provide immediate daily benefits in efficiency and reduced stress. Is it your home office? Does your car not fit in the garage? Do you struggle to find anything in your closet in the mornings? Zero in on those areas so that when you succeed, you’ll be motivated to tackle another space!
3. Clean slate. Once you’ve chosen your project, clear it out as much as possible and start from scratch. By stripping your shelves bare and restocking them only with items that make you smile, your whole house will become a happy and inspiring place. By donating your unwanted items to Goodwill, you help people find jobs and build their careers.
4. Make it fun! Shake up your spring-cleaning routine with a peppy playlist: after a song finishes playing, move on to the next area of the room. Create a fun contest for the family: challenge everyone to find 10 items to put away and 10 items to donate to Goodwill. This can become a race, with the prize of a traveling trophy (or a hot fudge sundae, if you don’t want any more clutter!) and you can repeat it once a week for the entire month of March. Share your family’s success story with the hashtag #CleanSweep.
5. Be brave. Inherited items may come with guilt and obligation. Are you keeping things you don't want or need? Instead of keeping the items, take an artistic photograph of them, frame it and display it in your home. Then take the items to Goodwill Industries Serving Southeast Nebraska, Inc. to help you let go and move on. Wouldn’t you rather the items do good by helping people build their employment skills than take up space in your home?

Goodwill stores sells your donations to fund job training and community services, such as computer classes, financial education, job interviewing skills, resume reviews, job transportation, child care and many more. Last year, Goodwill helped more than 318,000 people earn jobs.

"Decluttering your home in the spring provides a fresh start for both the donor and people who need jobs in your community," Molly Deaver, Communications Specialist of Goodwill Industries Serving Southeast Nebraska said. "We hope tips like these will make spring cleaning more fun for families and more fruitful for Goodwill, which means we can keep providing the critical job training services needed in our communities.”

For more information about what you can donate to Goodwill, and how donated goods and store purchases support our efforts in the local community, visit our website at www.lincolngoodwill.org.

About Goodwill Industries Serving Southeast Nebraska, Inc.
Goodwill Industries Serving Southeast Nebraska, Inc.’s mission is willing workers employed and community resources maximized. Its programs support individuals with barriers to employment by providing services which equip them with the tools needed in order to obtain employment, thus adding to lower unemployment rates and less reliance on government assistance within the Lincoln community. Additionally, Goodwill contributes to ecological balance through massive recycling efforts of unsalable textiles and other products.
The community can support Goodwill all year long by donating their gently-used items, shopping at Goodwill Stores and making tax-deductible financial donations. The sale of donated goods remains the greatest source of funding for programs Goodwill provides. Learn more at www.lincolngoodwill.org.

Contact:
Molly Deaver
Communications Specialist
402-432-2022 ext. 118
This email address is being protected from spambots. You need JavaScript enabled to view it.

Upcoming Events

JUL
2

07/02/18 3:00 pm - 3:00 pm

JUL
3

07/03/18 4:00 pm - 4:30 pm


View Full Calendar

Class Schedule

Change Counting Class: Every other Thursday at 3 p.m. (See Events Calendar)

2100 Judson Street
Lincoln, NE 68521
(402)438-2022