GOODWILL WANTS TO HELP YOU SAY BYE TO BAE

FOR IMMEDIATE RELEASE
January 27, 2017

Did you say bye to BAE this year?
Goodwill Industries Serving Southeast Nebraska is here to help.

LINCOLN, NE –Goodwill Industries Serving Southeast Nebraska, Inc. is making it easier for the ones who said bye to BAE this year. For all the newly single ladies and gents, during the month of February Lincoln Goodwill is taking donations for BAE’s belongings that have been lingering around your place, constantly reminding you of them. With 5 Lincoln locations, turning your ill will into Goodwill is convenient and easy.

Drop off that necklace he gave you for your anniversary last year, that T-Swift record you two spent hours listening to or that ugly sweater she gave you for your birthday and anything else that reminds you of your former BAE. #DontHateDONATE

“We want to encourage the broken hearted, ‘don’t hate, donate.’ By donating any items that may remind them of their former BAE, they turn their ill will into Goodwill.” Said Molly Deaver, Communication Coordinator, “Finally saying bye to BAE’s stuff can be difficult, but knowing those donations are helping fund employment programs in the community can help ease the pain.”

BAE still by your side? Just because you don’t have ill will doesn’t mean you can’t still Goodwill. #SharetheLove by shopping at your nearest Goodwill, your purchases can help an individual find meaningful employment and what’s not to love about that?

Visit www.lincolngoodwill.org to learn more about Goodwill employment programs or find your nearest Goodwill location.

*All items donated to “Bye to BAE” drive must be the sole property of the donor. Goodwill Industries Serving Southeast Nebraska, Inc. is not liable for items donated that do not belong to the individual donating. *

About Goodwill Industries Serving Southeast Nebraska, Inc.
Goodwill Industries Serving Southeast Nebraska, Inc.’s mission is willing workers employed and community resources maximized. Its programs support individuals with barriers to employment by providing services which equip them with the tools needed in order to obtain employment, thus adding to lower unemployment rates and less reliance on government assistance within the Lincoln community. Additionally, Goodwill contributes to ecological balance through massive recycling efforts of unsalable textiles and other products.
 
The community can support Goodwill all year long by donating their gently-used items, shopping at Goodwill Stores and making tax-deductible financial donations. The sale of donated goods remains the greatest source of funding for programs Goodwill provides. Learn more at www.lincolngoodwill.org.

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CONTACT
Molly Deaver
Communications Coordinator
(402) 742-8449
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Goodwill® Congratulates Winners of the Fourth Annual Neighborhood Challenge

FOR IMMEDIATE RELEASE
July 19, 2016

Goodwill® Congratulates Winners of the Fourth Annual Neighborhood Challenge

Lincoln, NE - Goodwill Industries Serving Southeast Nebraska, Inc. kicked off the start of summer once again with the fourth annual Neighborhood Challenge, which began April 1 and ended July 17. The four month long event is a friendly competition between the neighborhoods of Lincoln, NE and promotes community involvement through neighborhood cleanups and garage sales. The top three neighborhoods in each round that collect the most items to be donated to Goodwill receive cash prizes to invest back into the community projects of their choosing.

Five neighborhoods participated this summer, and collectively donated over 15,000 pounds of miscellaneous clothing, furniture, and household items to Goodwill. First place was awarded to the Highlands Neighborhood Association, the Witherbee Neighborhood Association, and Meadow Lane Residents Association followed as 2nd and 3rd, respectively.

The donations made to Goodwill help fund employment based programs operated by Goodwill and also help fund other organizations' employment programs, including Heartland Big Brothers Big Sisters, Lincoln Literacy, Community Justice Center, and YWCA Job Outfitters.

"Goodwill continually strives to strengthen the Lincoln community through our programming, support of other local non-profits, and our recycling efforts," said Molly Deaver, Communications Coordinator for Goodwill. "This is a unique way for Goodwill to share its mission and promote community while supporting individual neighborhoods' visions of their own stronger community."

About Goodwill Industries Serving Southeast Nebraska, Inc.
Goodwill Industries Serving Southeast Nebraska, Inc.’s mission is willing workers employed and community resources maximized. Its programs support individuals with barriers to employment by providing services which equip them with the tools needed in order to obtain employment, thus adding to lower unemployment rates and less reliance on government assistance within the Lincoln community. Additionally, Goodwill contributes to ecological balance through massive recycling efforts of unsalable textiles and other products.
 
The community can support Goodwill all year long by donating their gently-used items, shopping at Goodwill Stores and making tax-deductible financial donations. The sale of donated goods remains the greatest source of funding for programs Goodwill provides. Learn more at www.lincolngoodwill.org.

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Contact:
Molly Deaver
Communications Coordinator
This email address is being protected from spambots. You need JavaScript enabled to view it.
402-438-2022

GOODWILL® TOPS THE BRAND WORLD VALUE SURVEY AT #1 FOR BEST BRAND OVERALL

FOR IMMEDIATE RELEASE
July 11, 2016

GOODWILL® TOPS THE BRAND WORLD VALUE SURVEY AT #1 FOR BEST BRAND OVERALL
Goodwill’s Brand Demonstrates World Value and Impact

July 11, 2016 — Goodwill®, a leading nonprofit provider of job training, employment placement services and other community-based programs, was ranked #1 in the 2016 Brand World Value Index, commissioned by enso, an agency creating world value through mission-driven creativity. In the rankings, Goodwill leads Amazon, Google, Kellogg’s, Johnson and Johnson, and other Fortune 100 brands. The survey asked 3,000 consumers how they perceived the “world value” of 149 well-known organizations, from Disney to United Airlines and some nonprofits like Girl Scouts of the USA, YMCA and Save the Children.

"Brand World Value is a new measurement of how valuable people think brands are to their lives and the world,” said Brian Hardwick, who led the research. “People today wield more power than ever and they are looking for brands that have a purpose that aligns with what they care about and they can publicly support."

Goodwill is ranked at the top of the list by 80 percent of the audiences surveyed and is near the top of both awareness of purpose and active support categories. Generation X and Baby Boomers put Goodwill, Amazon and Google at the top of the list.

“Goodwill organizations across the country are relentless in their pursuit of extraordinary impact,” said Molly Deaver, Communications Coordinator of Goodwill Industries Serving Southeast Nebraska.  “Goodwill is honored to be featured on this list of world-class brands and be recognized as the #1 brand doing the most good for the value and impact we have in communities both nationally and internationally.”
A company’s shareholder value doesn’t necessarily reflect its value to the wider world: how useful its products are, the good it does for people, or how it works to minimize social and environmental harm. Hence, the survey asked people to rank companies for their perceived purpose or the extent to which they stand for something other than making money.

Quadrant Strategies, a research-driven consultancy that works with Fortune 100 and Fortune 50 companies, political leaders around the world and major nonprofits, fielded surveys with various demographic representative samples of the U.S. populations ages 18 and up. It tested brands spanning a mix of industries and company sizes, ranging from start-ups to established companies.

Quadrant surveyed 15 total audiences, including the general population, elites (people who are college educated and earn $100,000 or more a year), Millennials/GenZ, GenX and Baby Boomers, social and purpose, tech positive, tech skeptic, environmentally engaged, young and social, moms, nonprofit engaged, democrats, republicans and independents. Each brand was scored based on answers to four questions related to awareness of purpose, alignment with purpose, active support and impact on purchase. The index score for each brand was calculated based on awareness of purpose plus alignment with purpose plus impact on purchase multiplied by active support.

For 114 years, Goodwill has been helping people find jobs, build their financial stability, and strengthen their families and communities. This work has helped millions of people build their careers and experience the pride and sense of community that work brings. Goodwill’s services include job training and community services, such as help in writing résumés, and providing job interview advice, financial education and mentoring. Last year, Goodwill organizations generated $5.63 billion in revenues, and more than 85 percent of that revenue was spent directly on programs to help local communities. Goodwill placed 312,000 people in employment in the United States and Canada, enabling $5.59 billion in potential earnings for those placed. In addition, more than 35 million people used computers and mobile devices to access Goodwill education, training, mentoring and online learning services to strengthen their skills. A social enterprise with a donated goods retail infrastructure, Goodwill has 96.9 million donors and more than 3,100 stores and an auction site, shopgoodwill.com®, which help fund direct services for millions of people each year, resulting in positive social and environmental outcomes for the global community.
To view the complete list of companies and organizations featured in the 2016 Brand World Value Index, visit enso.co/worldvalue.

About Goodwill Industries Serving Southeast Nebraska, Inc.

Goodwill Industries Serving Southeast Nebraska, Inc.’s mission is willing workers employed and community resources maximized. Its programs support individuals with barriers to employment by providing services which equip them with the tools needed in order to obtain employment, thus adding to lower unemployment rates and less reliance on government assistance within the Lincoln community. Additionally, Goodwill contributes to ecological balance through massive recycling efforts of unsalable textiles and other products.
The community can support Goodwill all year long by donating their gently-used items, shopping at Goodwill Stores and making tax-deductible financial donations. The sale of donated goods remains the greatest source of funding for programs Goodwill provides. Learn more at www.lincolngoodwill.org.
About enso
At enso, our mission is to create value for the world by connecting brands and people with mission-driven creativity. We develop strategy, creative, and community activation for brands like Google, Khan Academy, Medium and Omidyar Network. What unites our work is a philosophy on where the world is heading, and what that means for brands. We’ve always been interested in helping brands add value their bottom line and to the world. The Brand World Value Index, released in May of 2016, explores a new way to measure brand value—specifically which brands people see as most valuable and are most motivated to support. For more information, visit enso.co.

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CONTACT:
Molly Deaver
Communications Coordinator
Goodwill Industries Serving Southeast Nebraska
402-428-2022
This email address is being protected from spambots. You need JavaScript enabled to view it.

Carla Fernandez
General Manager
enso
831 277 4426
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