Results of Second Annual Neighborhood Challenge

Goodwill® Announces Results of the Second Annual Neighborhood Challenge

Goodwill Industries Serving Southeast Nebraska, Inc. kicked off the start of summer with the second annual Neighborhood Challenge, which began May 1 and ended September 20. The 5 month long event was a friendly competition between the neighborhoods of Lincoln, NE and promoted community involvement through donation drives and garage sales. This year, the Challenge was divided into two rounds. The top two neighborhoods in each round that collected the most items to be donated to Goodwill received cash prizes to invest back into the community project of their choice.

The First Round began May 1 and ended July 12, 2014. Six neighborhoods participated and collectively donated over 21,000 pounds of miscellaneous clothing, furniture, and household items to Goodwill. The first place winner was the Highlands Neighborhood Association with 8,132 pounds donated, and in second place was the Meadowlane Area Residents’ Association with 5,546 pounds donated.

The Second Round began July 13 and ended September 20, 2014. Three neighborhoods participated and collectively donated over 3,000 pounds of donations for Goodwill. Because of the minimum amount required to win, there were no first or second place winners in the Second Round.

Each association has expressed how they plan to strengthen their community with the prize money which includes planting trees along Fletcher Boulevard in the Highlands and sponsoring the portable toilette at Herbert Park in the Meadowlane area. “It’s been really great working with Goodwill. They were very accommodating and made plans that worked best for our neighborhood. Everyone was so helpful, including their truck driver Mark. Goodwill is a great place to donate” said Myrna Coleman of the Highlands Neighborhood Association.  

The donations made to Goodwill help fund employment based programs operated by Goodwill and also help fund other organizations’ employment programs, including Heartland Big Brothers Big Sisters, Lincoln Literacy, Community Justice Center, The Arc of Lincoln, and YWCA Job Outfitters.

“Goodwill continually strives to strengthen the Lincoln community through our programming, support of other local non-profits, and our recycling efforts,” said Amanda Herndon, Communications Director for Goodwill. “This was a unique way for Goodwill to share its mission and promote community while supporting individual neighborhoods’ visions of their own stronger community.”

Goodwill® Funds Peer Agencies' 2015 Employment Programs

Goodwill®  Funds Peer Agencies' 2015 Employment Programs

Goodwill Industries Serving Southeast Nebraska, Inc. will continue to provide funding for 2015 to agencies for existing employment services and readiness programs in the Lincoln community. A donation to Goodwill is tax deductable and will not only support Goodwill’s employment programs, but several other programs that complement Goodwill programs throughout the city.

“Goodwill recognizes that services provided by peer agencies prepare people served by Goodwill to better succeed in Goodwill’s employment programs” said Joanne Pickrel, CEO for Goodwill Industries Serving Southeast Nebraska, Inc. “Great community support from Goodwill donors and shoppers makes this possible," Pickrel concluded.

Goodwill continuously strives to expand its services to meet the needs of those who face barriers to employment. "Duplicate programming can become an issue and make it more difficult for individuals to navigate through services available to them," explains Sarah Murtagh Goodwill's Director of Employment services. "By supporting agencies already providing services that align with Goodwill's mission we do a better job for the people we mutually serve" said Murtagh. Beginning in 2012, Lincoln Literacy and Community Justice Center were offered funding by Goodwill. Since then, this support has been expanded to include Lincoln Literacy, Community Justice Center, YWCA Job Outfitters program, and Heartland Big Brothers Big Sisters.

For more information about services provided by Goodwill and these other agencies, visit

Retail Store Opening Fall of 2014 at Apples Way

Retail Store Opening Fall of 2014 at Apples Way

Goodwill® Industries Serving Southeast Nebraska, Inc. Announces New Location


Goodwill Industries Serving Southeast Nebraska, Inc. announced today that the upcoming opening of a new retail and donation center this fall at 6300 Apples Way, next to Graham Time and across the street from Texas Roadhouse. Construction of the new location began in April and is scheduled to be finished at the end of the summer.


The new store at Apples Way will replace the current retail and donation center at the Edgewood Shopping Center, which has been at that location for over 20 years. As the smallest of all of Lincoln’s Goodwill locations, the agency has outgrown the space at Edgewood and was in need of a solution to meet the growing demands of customers and donors alike. “It is difficult to close a store that has been a part of southeast Lincoln for so long. The Edgewood store has very loyal customers and donors, and we think they will enjoy the improvements we are able to bring to Apples Way” said Joanne Pickrel, CEO of Goodwill Industries Serving Southeast Nebraska, Inc. The Apples Way store will be about triple the size of the Edgewood location and make it the largest Goodwill retail and donation center in Lincoln.


The construction of the Apples Way location has also created a need for Goodwill to increase its workforce, resulting in more jobs for the Lincoln area. Goodwill Industries Serving Southeast Nebraska, Inc. is currently looking for individuals to fill additional Team Member and Team Lead positions to fill the demand of a larger location. Individuals interesting in applying should visit to learn more.

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